• LaJuan and Dennis Preston

How to Start an Online Digital-Marketing Business - 4 Easy Steps

Ecommerce Statistic #1: It’s estimated that there will be 1.92 billion global digital buyers in 2019.
That’s a lot of potential customers.
In fact, with an estimated global population of 7.7 billion people, that’s about 25 percent of the world’s population shopping online.

https://www.oberlo.com/blog/ecommerce-statistics-guide-your-strategy


That said, it goes without saying that anyone with a computer, can make a lot of money, working from home or anywhere!


Another fact to remember when choosing a marketing niche, is that shopping is exclusively relaxing and therapeutic because of its satisfaction-factor. See: https://www.verywellmind.com/retail-therapy-and-stress-3145259




That’s why I choose to market jewelry! It’s appeal is wide, and growing.


You can start your own business with ease. I spent one day setting everything up, then learned marketing strategies, made connections, and started seeing the cash! I’m retired, and worked full-time. So your success depends on You. But either way, you are the CEO of your own business, and once you actually get started, it can only get better. Right?



So, let’s get started!




STEP 1: Choose a marketing platform. I recommend Shopify. This software platform has a free ‘school’, called the Shopify Academy, that teaches you everything you need to know...from setting up your store...to choosing products and adding copy for your ads...to marketing your business... SEO Optimization...to networking via a community forum.

But there are many such platforms. Do your research... Etsy, Amazon, Ebay, Salesforce, the list goes on and on.



Whatever you choose to use, be sure you are provided adequate, regular, personal access to support & help. That will save you both time and agitation!


STEP 2: Learn your marketing software. Take a day, or 2, or even a week or 2, to just click on every, single button in your software dashboard, or main home page. This is essential, and will save you tons of time in future-use of the software, when adding products, updating information, and processing orders.


Basically, getting familiar with “your office” gets you paid a lot faster in the long-run. This is why I suggest doing this step before anything else!

STEP 3: Set up & “stock” your store, Add products. Use descriptions that help potential buyers know the value of purchasing your product, instead of buying it elsewhere.

  • What makes your product different or better?

  • How will it improve or change the potential-buyers’ life?

  • Use enticing, exciting, easy-to-understand, most important -- accurate words! (Never use misleading or inaccurate descriptions in your ads.)


Make sure your photos are professional-looking. The platform software should provide your best help for this step. Shopify provides users with “Apps” that automatically connect to your store’s software, helping you choose quality products, share with partner-sites, & help with email-marketing and even promotion of your products.





STEP 4: Tell the world you’re open for business! Advertise. Advertise. Advertise. Advertise. Advertise. You get

the picture!

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